Program Description

Because the success of an organization depends upon the effectiveness of its marketing program, a 12-hour Marketing certificate is a perfect complement to virtually any program of study. Marketing as a career has experienced growth in all business sectors. All businesses, domestic and international, are involved in marketing, which offers career opportunities in selling, advertising, wholesaling, retailing, business-to-business marketing, international marketing, marketing research, public relations, governmental marketing and much more. The marketing certificate can be customized to meet the needs of any sector. 

All courses applied toward the certificate must be taken for credit. 

Courses cannot be counted toward more than one certificate; students are designated as "certificate students" when they declare an intent to complete a certificate plan (e.g., Management) and a university application; upon completion of certificate requirements, the program director will authorize the issuance of a printed certificate.

Certificate Program Requirements
- MKT 301 Marketing Principles (3 Credit Hours)
- MKT 603 Customer Service & Relationship Mgt (3 Credit Hours)
- MKT 302 Strategic Selling (3 Credit Hours)
- MKT 403 Retail Management (3 Credit Hours)