Program Description

A Bachelor of Business Administration (BBA) with specialisation in Data Analytics blends business fundamentals with cutting-edge data skills. Students delve into core business subjects like finance, marketing, and management, alongside specialized courses in statistical analysis, data mining, and machine learning. These courses equip students with the ability to collect, analyze, and interpret data to drive strategic business decisions.

The curriculum includes quantitative analysis training, teaching students to apply mathematical and statistical techniques to solve business problems. Moreover, students learn programming languages like Python and R for data manipulation and analysis. Hands-on projects and internships allow students to apply their skills to real-world scenarios, preparing them for the demands of the industry. Ethical considerations and privacy concerns in data usage are also emphasized.

Overall, this program empowers graduates with a blend of business acumen and technical expertise, positioning them for roles in business intelligence, market research, and strategic decision-making, where proficiency in data analytics is paramount.